A reverse campaign is used to capture unknown prospects in the field: instead of one QR per known contact, it uses a shared QR that opens a public entry form. The prospect fills in their own details, which then surface in Pipedrive.
Good to know
Unlike a standard campaign (one unique QR per imported contact, printed and sent), a reverse campaign pre-creates empty contacts, each with its own unique QR. The first scan of an empty QR opens the form; once filled, that QR then redirects normally to the destination URL.
The campaign type is stored in the "type" field (value "reverse"). The dashboard groups these campaigns under "Reverse campaigns."
Deals coming from reverse are created in a dedicated deal stage (reverse deal stage), configured in the Integrations tab.
