This step ("QR links") sets the destination each QR code points to. From these links, QR Queen derives a unique code per contact.
If the template contains QR frames, fill in one URL per frame (field labeled with the frame's name, or "QR code {index}"). Otherwise, fill in a single "Campaign link" field.
Enter a URL starting with http:// or https:// (bare domains are prefixed automatically).
Optional: check "Add UTM tracking parameters" to fill in utm_source, utm_medium, utm_campaign, utm_content, and additional parameters.
Continue to the next step.
Good to know
The printed QR does not encode the final URL but a QR Queen tracking URL, resolved on each scan. So you can change the destination at any time, even after printing: codes already printed will redirect to the new URL.
A custom URL set for a specific contact is never overwritten by this global setting.
The {code} and {campaign} tokens are substituted in the UTM parameters (code identifier and campaign name).
