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What is QR Queen

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Written by QR Queen

QR Queen generates a unique, branded QR code for every contact in a print campaign (letter, flyer, letterhead), tracks scans in real time, and syncs everything with your Pipedrive CRM. Use it whenever you want to measure the ROI of a paper piece and surface each scan as an activity in your CRM.

Good to know

  • Every contact gets their own QR code (one unique QR per contact), which lets you attribute a scan to a specific person, not just to a campaign.

  • Tracking is built on events (scan, form filled, sent) that feed the dashboard and create activities or deals in Pipedrive.

  • There are two families of campaigns: standard campaigns (one QR per known contact, printed and sent) and reverse campaigns (a shared QR that leads to a field-capture form). See collections 2 and 3.

  • The interface is available in four languages (French, English, German, Spanish); some technical labels stay in English.

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